KOR

Group introduction

We built an advanced Korea.
We opened up a united nation.

History of presidents

Asan's challenge, creativity, and hope
are the milestones of a great dream,like
an immortal giant in
everyone's hearts.

Joo-Young Jung's picture
Creative challenger
Asan Chung Joo Young, the honorary chairman of the Hyundai Group, was a great challenger with an indomitable pioneering spirit and creative will. Asan took the lead in national economic development by boldly starting new businesses with its unique insight and laid the foundation for Korea to become an advanced country.

Leadership in positivity and action
“There are trials, but no failures.” Honorary Chairman Chung Joo Young has established a dynamic culture that dares to take on challenges without fear of failure based on the power of affirmation and action.

A “pioneer” that laid the foundation for inter-Korean peace
Asan was a pioneer that opened the door to South and North Korean economic cooperation with a sense of historical calling to pursue national reconciliation and mutual development. Starting with a visit to North Korea with cattle, which is called the “last avant-garde art of the 20th century,” the Geumgangsan tourism project and the Kaesong Industrial Complex development project are the last “business patriotism (事業報國)” of Asan that laid the foundation for South and the North Korean peace beyond simple projects.

A trustworthy CEO with the right entrepreneurial spirit. He was a true man of Hyundai who contributed to the national economy by inheriting a modern spirit.

Jung Mong-heon's picture
A true man of Hyundai who has contributed to the Korean economy by inheriting a modern spirit
Inheriting the business of the founder, Honorary Chairman Chung Joo Young, he was a true man of Hyundai with a new entrepreneurial spirit and a firm sense of mission and conviction.

A true executive with a frugal and warm personality
He proposed “autonomous management,” a new corporate culture of the Hyundai Group, and was a warm-hearted entrepreneur who emphasized that human ability depends on development, so making employees confident is an important virtue.

A peacemaker who laid the foundation for South and North Korean reconciliation and cooperation
Chairman Chung emphasized a special sense of responsibility and mission to realize the corporate philosophy of growing together with the nation and the people, saying, “If a company grows to a certain extent, it cannot be owned by individuals.”
He was a businessman and peacemaker who laid the foundation for South and North Korean reconciliation and cooperation, starting with a visit to North Korea with Honorary Chairman Chung Ju-young, tours to Geumgangsan to the east, the Kaesong Industrial Complex project to the west, the Ryu Gyung Chung Joo Young Gymnasium project, and SOC projects for North Korea such as railways and communications.