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[Hyundai Elevator]
Hyundai Elevator to Make No.1 Elevator Brand for 10 Years Running
2021-03-30
- Ranks 1st in “Korean Industry Brand Power” (K-BPI) certified by KMAC, outscoring competitors by a mile
- Highest level in all categories including brand recall, brand recognition, initial recognition, etc.
Hyundai Elevator (CEO Song Seung-bong) took 1st place in the 2021 K-BPI?Korea Brand Power Index (certified by the KMAC) for the 10th year running.
Hyundai Elevator has maintained 1st place in market share since 2007 (that is, for 14 years running) and has done the same in the maintenance market for six years. Amid the prolonged COVID-19 pandemic, the company has released Clean Moving Solution that allows elevator use without any physical contact using movement recognition and Bluetooth tagging last September. This has been followed by other new innovative products, namely N:EX, a new elevator product that uses contactless technology and the “Air Touch” buttons that utilize IR sensors, leading the way in the contactless elevator market.
These efforts have allowed Hyundai Elevator to lead the K-BPI by a huge margin against competitors in the market. It took first place in initial recognition (44.1%), brand recall (81.5%), brand recognition (88.7%), etc. in the “brand awareness” category, and received the highest score for image, possibility of purchase, and preference in the “brand loyalty” category. The points added up to 705.8 in total (out of 1,000), which was much larger than the 2nd place score of 533.6 and the 3rd place score of 320.9.
K-BPI is a brand competitiveness measurement model developed by the KMAC, and the results of the industry brand power analysis comprised of brand awareness and loyalty categories are released every year.
- Highest level in all categories including brand recall, brand recognition, initial recognition, etc.
Hyundai Elevator (CEO Song Seung-bong) took 1st place in the 2021 K-BPI?Korea Brand Power Index (certified by the KMAC) for the 10th year running.
Hyundai Elevator has maintained 1st place in market share since 2007 (that is, for 14 years running) and has done the same in the maintenance market for six years. Amid the prolonged COVID-19 pandemic, the company has released Clean Moving Solution that allows elevator use without any physical contact using movement recognition and Bluetooth tagging last September. This has been followed by other new innovative products, namely N:EX, a new elevator product that uses contactless technology and the “Air Touch” buttons that utilize IR sensors, leading the way in the contactless elevator market.
These efforts have allowed Hyundai Elevator to lead the K-BPI by a huge margin against competitors in the market. It took first place in initial recognition (44.1%), brand recall (81.5%), brand recognition (88.7%), etc. in the “brand awareness” category, and received the highest score for image, possibility of purchase, and preference in the “brand loyalty” category. The points added up to 705.8 in total (out of 1,000), which was much larger than the 2nd place score of 533.6 and the 3rd place score of 320.9.
K-BPI is a brand competitiveness measurement model developed by the KMAC, and the results of the industry brand power analysis comprised of brand awareness and loyalty categories are released every year.